Yahoo Left Behind Everywhere Except for Sports
Yahoo was at one time a trend setter. Google dethroned them and basically, yahoo has been trying to remain relevant ever since. Still, in the world of sports journalism yahoo has carved out a nice niche. If one is looking for hard hitting criticisms of NCAA hypocrisy, BCS number crunching, or corruption in professional sports, yahoo is your place. Yahoo tennis has always been a nice place for fans to visit and get a concise glimpse of the events on the ATP and WTA tours. Yahoo tennis never possessed the hard hitting writers found on yahoo’s other sport sites, but it was a nice place. Now it has changed.
Yahoo’s new tennis site format features a lot of fan impressions and predictions. This I think is largely positive. My guess is the lack of a budget for hard hitting opinion makers has prompted yahoo to invite potentially tough-minded opinions from tennis fans. There has been a major exception to this positive development. Julie Hayes’ writing has consistently been riddled with errors ranging from how the ATP ranking system works to who won a given event in a given year. The lack of editing and fact checking has undermined her writing. Beyond that, her topics have tended toward the inane. Hayes was the first fan contributor that I noticed, but as yahoo has sought out greater numbers of writers, my guess is that Hayes’ influence will be diluted.
Yahoo’s new tennis format needs to somehow revert to showing a list of today’s matches and results. This was a strength of the old format that could easily be reintroduced to the current site configuration.
I understand the business of web publishing is to generate impressions. Chris Chase has over the years put forth stories and opinions that are not my cup of tea. Still, the controversial and gossip driven posts likely do generate web impressions. Chase has not posted a great deal on tennis since inviting in fan contributors. I think this too is largely positive.
Grading Yahoo’s Change