Maybe I am a traditionalist when it comes to tennis, but I always liked the name Canadian Open. It seemed to convey this may not be a Grand Slam event, but it is pretty important. With corporations more or less getting to name events they sponsor (that seems fair), tournament names change a lot. Still, consistency in naming helps an event. In the greater Cincinnati area, it is still common to hear people say, “I’m going to the ATPs this week.” Masters Cincinnati used to be called the ATP Championships. The new name (as of 2000) has not really stuck among casual fans. So I put out a very scientific twitter poll and here is what I found:
Does saying someone won the Canadian Open or won the Rogers Cup or won Masters 1000 Canada sound more impressive?
— Dan Martin (@DanMartinTennis) July 31, 2016
Tennis Abides: Dan Martin on Tennis and Life 